E-commerce2026Sea True Beauty
Custom DTC storefront with reviews, tax, and guest checkout
End-to-end skincare storefront — multi-image galleries, customer reviews, real-time tax estimates, guest checkout, and a self-serve admin to run it all.
The problem
An older single-image storefront with login-required checkout was leaking conversions on mobile. The brand needed a modern shop without a Shopify dependency, and the operator needed self-serve admin tools.
Approach
- React + Vite SPA with Tailwind, polished motion, and 44px tap targets across the funnel
- FastAPI + SQLAlchemy backend with idempotent migrations, Stripe Checkout, and Stripe Tax
- Reviews, wishlist, recently-viewed, multi-image gallery, and toast/error system built ground-up
- Admin moderation panel for reviews, image galleries, and the newsletter list
- Loi 25 / PIPEDA-aware data export + account deletion, transactional email, and verified-purchase reviews
Outcome
- Lighthouse mobile 95+ across product pages
- Guest checkout with real-time Ontario HST shown before Stripe redirect
- Self-serve admin handles reviews, gallery, and subscribers without engineering involvement
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